How do you control your target audience and target market? Do you use alerts?
Otherwise, you’ll need to set up Google alerts today. Setting up alerts is a quick and easy way to keep track of your brand. Google Alerts sends you email alerts with the latest news and keyword content you want to keep track of. This is useful for getting up-to-date content in your target market and for you to be on top of your game against your competitors. You can also use alerts to keep track of what’s being said about your business and products by setting up alerts with the name of your small business.
Now let’s start with this simple and very important way of tracking your target audience and competing with Google Alerts.
- Do a little research on keywords.
You can first do a little keyword research to get the most relevant content you want to receive updates and information. Choose keywords that your customers will use to search for your business, words that match your business’s target market, and words that your target audience will use to find information about your business and products.
- Set up alerts.
Now you’re ready to set up your warnings. If you need help getting started, check out this start guide to Google notifications to help you.
- Make the most of your alerts
Choose a specific source
The source of the default alerts is “everything” – the Internet, blogs and news. To get the most out of your warnings, set them to be the most relevant to you. If you need information from all of these sources, leave the default.
Manage your warnings
Users of the Google account can visit the Account Management page and create, edit, and delete their notifications.
All of your alerts can be downloaded in CSV format if you click “Export Alerts” on the Alert Management page. Downloading information can be useful for further studying all your warnings or for sending them to another email address.
Now that you have the basics to start using Google notifications for your business, you are going to gather useful information that will give your small business an edge over competitors.