In short, the community manager is the voice of the organization, but also the eyes and ears. Like most digital marketing efforts, community management works best with a specific goal in mind. Understand what you want from your online community management efforts and work for specific results. Timely responses to customer inquiries are becoming increasingly important, especially on social media where public discussions are held and can easily escalate if not handled properly.
It is not inclusive or fascinating if communication is completely unanswered. Ready to start with one (or more!) of these community online networking management tools? Watching your brand listings and relevant topics is a great way to expand your reach and engage your audience.
And the good thing is that with innovative chatbot platforms you can build a chatbot completely yourself, without having to code. The most important thing when building a chatbot is your knowledge of the community and how you can communicate with your target audience. This type of external engagement is great for companies looking to improve brand awareness while creating individual and individual relationships with fans, customers, and all kinds of followers.
All its content, be it the messages you plan, campaigns, contests, etc., you must organize yourself into a detailed content calendar so you can get a clear overview of your work. Adrian Speyer is the head of the community at Higher Logic and has more than 10 years of experience in community building. Combining his passion for digital marketing and community, Adrian works to create beautiful and functional online communities to help brands connect with their audiences around the world. Today, powerful solutions have been created to facilitate your online community and allow you to easily engage people throughout the customer life cycle. Successful organizations use them to create stronger relationships with their clients. Online communities allow companies to reach out to many or many to engage their customers, allowing customers, fans, and employees to communicate with many people, rather than just one to one or one to many.
For example, you can form a focus group of real customers to understand how they think you can offer better products and services based on your first-hand experience. Ideas for solutions, new product creation, and comment gathering are a forward-looking and responsive form of community management. It allows you to build a safe place online for your customers and audiences so they can post their suggestions and opinions on how to innovate and improve your business. At Tribe, our online community also helps our customer service when our customers seek help. They offer a solution themselves, steal from someone else, or even enlist the help of an existing customer.
Take the time to create an answer guide that contains enough information to support your message exchange between communication channels, but that contains specific messages for each person. This will enhance the customer experience and demonstrate that the company values its audience. Sociality.io is another option both for the general management of social networks and for community management. They offer social listening and engagement features that allow you to track certain brand entries and keywords online, while having an overview of all ongoing communications. The Keyhole panel makes it easy to manage your social listening, but keep in mind that you cannot access your social media inboxes with this platform. If you want a community management tool that is more focused on responding to comments and messages, you can check another option in this list.